IIM Lucknow woke up to a freezing Saturday morning with great expectations! This prestigious management school has witnessed some of the best CEO’s from India Inc. deliver key note addresses over the past 6 months, but Saturday promised a whole new degree of entertainment. Mr. Sundar Raman, the CEO of the Indian Premier League was slated to deliver an address on “Sports Management with IPL as a case in point”. The energy thawed the freeze across the IIM campus with students anticipating a highly enriching session.

Sports Management in India is increasingly becoming a highly sought after career for budding managers from India’s premier Business schools. Managing a sport in India demands no less than the most prolific Business minds in the country. Given this, to discuss and interact with the Big Daddy of Entertainment promised to be exhilarating experience for some of the brightest young minds in the country. The address by Mr. Sundar Raman witnessed a full house with passionate managers and equally intense cricket fans coming out in full strength. Managing the Indian Premier League is a challenge of monstrous proportions and its CEO showed why. Strategies and Cricket proved to be the hottest ideas exchanged with Bollywood being discussed sotto voce.

Mr. Sundar Raman’s session proved to both enthralling and enriching. According to the Arvind Charanyan, the student coordinator of the Industry Interaction Committee which organized the event, “Mr. Sundar’s session was phenomenal. We have a lot of students who are very keen on pursuing a career in Sports Management. This session was a dream which came true for them.”
If the student enthusiasm at IIM Lucknow was anything to go by, management strategies will find their way into net practise in the offing!























